New Virtual Loading Bay Live in collaboration with Cross River Partnership and City of London

We are thrilled to announce the launch of a new Virtual Loading Bay on Watling Street with the City of London. This launch is part of our wider participation in Cross River Partnership’s Smarter Greener Logistics Trial which aims to reduce pollution and congestion in London’s hot spots.

The loading bay will be available to book by registered delivery drivers and will help to improve access for suppliers in the area delivering to local businesses via a pre-booked space on our kerbside management platform – ‘Kerb’.

Virtual Loading Bay located on Watling Street in the City of London

Chairman of the City of London Corporation Streets and Walkways Committee, Graham Packham said: 

“We are pleased to be working in partnership with colleagues at Cross River Partnership and Grid Smarter Cities to deliver this 6-month trial of a virtual loading bay. We hope that freight operators being able to book a slot for loading will minimise conflicts between vehicles, provide air quality benefits, and enable more efficient servicing for businesses in the vicinity of Watling Street, and look forward to the results of the trial.”

Laura Jacklin, Commercial Development Manager from Grid Smarter Cities said: 

“This location in particular will help to see how deliveries interact around times of pedestrianisation of streets, ensuring that businesses still get their deliveries before the street closes to vehicles. We look forward to seeing how the Virtual Loading bay can help different sectors still have space to deliver and help businesses continue to flourish.”

Katherine Fairfax, Project Manager from Cross River Partnership said:

“Cross River Partnership are delighted to launch the Watling Street Virtual Loading Bay in collaboration with the City of London Corporation and Grid Smarter Cities. The trial provides an exciting opportunity to test an innovative kerbside solution and understand the impact on congestion and air pollution in London.”

The trial is now live!

If you are an interested delivery driver in the City of London area and would like to register to use the bays free of charge, please contact us at [email protected]

More about the scheme:

Cross River Partnership (CRP), a non-profit and impartial partnership organisation, are excited to announce that the Watling Street Virtual Loading Bay is now live in the City of London. The Virtual Loading Bay is located outside of the Ye Olde Watling pub and will be available to book, free of charge, for a trial period of 6 months.  

Virtual Loading Bays allow registered delivery drivers to pre-book dedicated space at the kerbside to load and unload using Grid Kerb Delivery booking application. 

The Watling Street Virtual Loading Bay forms part of CRP’s Kerbside Management Trial and is being delivered in partnership between City of London, Grid Smarter Cities and Cross River Partnership. The trial uses Grid’s Virtual Loading Bay technology to dynamically manage the kerbside and aims to improve congestion and air quality in the local area. 

The Kerbside Management Trial is part of Smarter Greener Logistics (SGL) a Defra-funded project led by Westminster City Council in collaboration with 26 project partners. The project aims to minimise the impact of freight on noise, air quality, traffic and pavement space in London by making improvements across 14 London boroughs and two London Business Improvement Districts (BIDs). 

About Grid Smarter Cities:

Grid Smarter Cities is a software solutions company with sector specific expertise in kerbside management and last-mile logistics. Grid has developed Kerb, a kerbside management platform to deliver a ‘win-win’ scenario for cities and commercial operators, helping to address key logistical challenges and global environmental issues at both the macro and micro level.

At Grid Smarter Cities we care about the future. We help resolve key logistical challenges and global environmental issues with smart but simple technological solutions. Often overlooked and undervalued, the Kerb emerges as a powerful asset with which to deliver positive environmental, social and economic outcomes for Kerb Owners and Kerb Users alike.